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Management

Jason Mitchell | Co-Founder, CEO, Director

Dr. Jason Mitchell N.D., has over 20+ years of experience in the natural products industry and is a naturopathic doctor certified by ANMCB. Dr. Mitchell is an expert in supplement formulations. He was responsible for the successful creation and launch of over 300 industry-leading products developed during his 15-year tenure with Country Life Vitamins, before its acquisition. Dr. Mitchell was one of three Country Life Executives that led the transition through the acquisition by Kikkoman. He is a member of the American naturopathic medical association, the CNHP, and received his doctorate from the Trinity College of Natural Health. 

Jon Visser | Chief Operating Officer (COO)

Mr. Visser has 25+ years of experience in all aspects of sales and marketing and brings a proven track record of consistently driving growth across all major channels. Previously Jon was Sr. VP, Sales at Navajo Inc., a multi-national manufacturer, and distributor of Piranha® Eyewear, Hottips!® Electronics Accessories, Pennzoil® Automotive Supplies, Salute® Barware, and is also the largest distributor of Trial & Travel size Health & Beauty products in the USA. While at Navajo, Mr. Visser grew annual sales from $60M to $128M in less than three years while tripling the $1M+ yearly revenue-generating customers.

Ola Lessard | Chief Marketing Officer (CMO)

Ms. Lessard serves as the President of the US Hemp Roundtable. Ola is a proven and strategic marketer with 25+ years of experience in creating effective branding strategies. As Vice President of Marketing at Barleans, she was responsible for the launch of one of the most successful CBD brands in America with over 25+ SKU’s. Ms. Lessard oversaw the company’s strategic entry as the first large supplements company into the CBD space, launching nine CBD SKUs in under two years. Ms. Lessard also lead the company’s move to develop and launch a full-scale e-commerce site for direct-to-consumer sales, including subscription, affiliate and loyalty programs.

Ian DeQueiroz | Co-Founder, Chief of Brand Strategy & Partnerships, Director

A serial entrepreneur with extensive experience in early-stage cannabis and hemp companies. In 2010, Mr. deQueiroz acquired the first cannabis CO2 extraction company in the US and facilitated the licensing process for companies in numerous major cannabis markets, including; Jamaica, Illinois, New York, Nevada, Washington. Ian was the founder of multiple cannabis companies, including, Epican Medicinals Ltd., one of Jamaica’s premier cannabis companies.

Board of Directors

Rick Andlinger | Chairman, Independent Director

For the past 20 years, Mr. Andlinger has been the President of Andlinger & Company, Inc., a private investment and management firm with offices in the US, Brussels, and Vienna. He has been the director of multiple private and publicly listed companies in the beverage, industrial and environmental services sectors including most recently, Chairman and head of the Executive Committee of Teawolf, a botanical extracts and essences company. Rick is also Partner and Chief Investment Officer at Option3Ventures, a New York and Washington D.C based cybersecurity investment firm. Mr. Andlinger spent 13 years in investment banking at Salomon Brothers and Smith Barney, where he was Co-Head of the Global Energy and Power Group. He has an MBA from Stanford and an undergraduate degree from Princeton.

Desmon Balakrishnan | Independent Director

Mr. Balakrishnan is one of the top lawyers in Canada practicing in Corporate Finance, Securities, Mergers & Acquisitions, Lending, Private Equity, and Gaming and Entertainment for McMillan LLP, where he has been a partner since 2004. Desmond is a co-chair of McMillan’s cannabis practice. He has been lead counsel on over $500,000,000 in financing transactions, and mergers and acquisitions aggregating over $4.3 billion. Mr. Balakrishnan’s experience includes lead counsel for Aurora (TSX:ACB) in a multitude of acquisitions, including the most notable, MedReleaf, for $3.2 billion, and CanniMed Therapeutics for $1.1 billion. He also serves as a director, officer, or general counsel of several resource, finance and gaming firms, including Northern Dynasty Minerals (TSX:NDM, NYSE:NAK) and Great Canadian Gaming (TSX:GC). Mr. Balakrishnan was counsel for TSX and NASDAQ listed Organigram (TSX:OGI). He holds a CLA and BA from Simon Fraser University and a Bachelor of Laws (with Distinction) from the University of Alberta.

Scott Greenburg | Director

Mr. Greenburg serves as a director for several private companies and is founder of FarPoint Venture Law. Scott’s clients have included Starbucks, Sambazon, Sahale Snacks, Theo Chocolates, Guayaki Yerba Mate, Big Tree Farms, and Sur La Table. Mr. Greenburg is recognized by “Lawdragon 500′′ Top Lawyers in America and “Best Lawyers in America®”; and named one of “America’s Leading Business Lawyers–Corporate/M&A” by Chambers USA, a “Super Lawyer” by Washington Law & Politics, and member of the “League of Justice” by Washington CEO Magazine.

Gord Fox | Independent Director

Mr. Fox has extensive legal experience stemming from his 20-year career specializing in securities law and merchant banking. Mr. Fox founded and was the President of Lytton Capital Inc., a limited market dealer. Additionally, he co-founded and was Co-CEO of White Cedar Pharmacy, one of the largest prescribing pharmacy businesses in Ontario. Before its acquisition by Aleafia Health in 2019, Mr. Fox was a co-founder and CEO of Emblem Corp., a leading licensed cannabis producer. He was instrumental in the acquisition of GrowWise Health, one of the largest medicinal cannabis prescribing clinic networks in Canada, which vastly contributed to the company’s success and ultimate acquisition.

* Jason Mitchell, and Ian DeQueiroz are also Directors