HempFusion Expands Global Footprint to Europe Through Ireland

DENVER–(BUSINESS WIRE)–HempFusion Wellness Inc. (TSX:CBD.U) (“HempFusion” or the “Company”), a leading health and wellness CBD company utilizing the power of whole-food hemp nutrition, is pleased to announce its entrance into the European market through an exclusive distribution agreement with a European distributor with an extensive retail store network. With full acknowledgement of the Food Safety Authority of Ireland (FSAI), the expansion includes fully European Union compliant labeling, packaging and distribution for select HempFusion CBD & Probulin Probiotics products.

“We are incredibly excited to launch sales into Europe, starting with Ireland, through an exclusive distribution agreement with a consumer goods distributor whose deep and established relationships include nearly every major European retail chain,” commented Jason Mitchell, N.D., Co-founder and Chief Executive Officer of HempFusion. “This launch establishes HempFusion’s European presence and represents the initial phase of the Company’s broader European expansion plans,” continued Mitchell.

This exclusive European distributor (who will remain unnamed at this time for competitive purposes) has established significant relationships providing HempFusion and Probulin access to the majority of retailers across Ireland, including Natural Retail, Pharmacy Retail, Food & Drug Mass, Natural and eCommerce channels. Potential distribution points may include Boots, Lloyds, Nourish, the Health Store Group, and other natural retailers representing more than 1,000 stores across Ireland.

The initial distribution of HempFusion and Probulin products will include the launch of 6 SKUs consisting of four Probulin and two HempFusion SKUs, with more products expected to launch in the first half of 2021.

Probulin SKUs launching in Ireland are:

Women’s Health Probiotic
Probulin Daily Care Probiotic
Colon Support
Total Care Probiotic
HempFusion SKUs launching in Ireland are:

10MG USDA Organic Tincture
20MG USDA Organic Tincture