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HempFusion’s Wholly Owned Subsidiary Probulin Probiotics Launches Amazon Store and Expands Brick and Mortar Product Selection

DENVER–(BUSINESS WIRE)–HempFusion Wellness Inc. (TSX:CBD.U) (“HempFusion” or the “Company”), a leading health and wellness CBD company utilizing the power of whole-food hemp nutrition, is pleased to announce that its wholly owned subsidiary, Probulin Probiotics, LLC (“Probulin”), has increased its product selection in certain brick and mortar locations and expanded its distribution on Amazon through a unique eCommerce store within the Amazon platform. The broader product selection is available in major brick and mortar stores including Sprouts and Fresh Thyme and includes the Company’s new Probulin Total Care Immune product.

Probulin, one of the fastest growing probiotic supplement brands in the United States, according to Spins syndicated data, has launched “The Probulin Store” on Amazon’s robust eCommerce platform. Since the beta launch in early December 2020, Amazon has helped Probulin generate brand awareness, driving both sales and product education for Probulin’s full line of scientifically formulated products. Initial results have generated a strong average return on ad spend (ROAS) of US$8.54 for every US$1 invested.

“We are incredibly excited to launch The Probulin Store on Amazon, which provides our brand with tremendous exposure to new customers,” commented Jason Mitchell, N.D., Chief Executive Officer of HempFusion. “70% of our immune system resides in the gut, so it’s no surprise that today, more than ever, consumers are actively researching probiotics, looking for brands they can trust to support digestive and immune health as well as overall health and wellness. Launching our Probulin Store on the largest eCommerce platform globally is a tremendous step for the Company and supports our broader initiative of driving significant e-Commerce growth over the course of 2021 and beyond,” continued Dr. Mitchell.

Probulin is one of Amazon’s only probiotic brands that ships cold and protected products straight to consumers’ doors. The products are delivered in environmentally friendly insulated boxes, made from recycled cotton denim, and shipped on ice to protect the probiotic material. Probulin’s scientifically validated MAKTrek-3-D Probiotic Delivery System provides a three step system of protection, ensuring better survival of the beneficial probiotic bacteria so that more of the probiotics can arrive in the gut alive.

Combining the digestive and immune support of pre, pro and post biotics, Probulin products are designed from scientifically documented strains of living probiotic beneficial bacteria. Manufactured in an NSF Certified cGMP facility, Probulin products are free of GMO’s, wheat, gluten, magnesium stearate, phthalates and other harmful additives.